I recently worked on a project and I need your support. Before I share what it is, I wanted to quickly share some background on why this project means so much to me. Not to long ago I developed a desire for storytelling and film. I'm not sure where it comes from but what I do know is that when you're a kid a lot of things influence you. My Mom til this day still cleans homes, and one of the houses she cleans is the home of a former film director. One time my Mom took me to work with her and while I was probably supposed to help her I instead I roamed around this huge home looking at all the cool stuff as if it were a museum. For years my Mom would always bring home boxes of VHS's tapes, we got to watch some of the newest movies before everyone else, some of the movies were still playing in theaters, and we had them at home. They always had a watermark that said "For Your Consideration" My Mom's boss was an Academy member, members always got advanced copies so that they could watch them and then vote for them. These would end up in the trash, and my Mom would bring them home for my Sister and me. A couple of times in high school I helped my uncle and cousin who ran a photo and video company shooting quiceañeras. Shooting these ceremonies was not easy, and it took a lot of work in trying to capture the right moments, it's a different kind of storytelling. To make this long story short, I took a break last year from work and did a lot of thinking and realized that I love working in this space. There is something special about combining different forms of art and watching it all come to life. I connected all the dots and realized that I'd done a lot of video work professionally and for fun but I just never looked back and reflected on how much I enjoyed it. Back in August, I met with Maria Teresa Kumar who runs Voto Latino, and I pitched her an idea about shooting a short film public service announcement. She liked it and approved a budget for me and just like that I got my first real opportunity to work on my first short film. I developed the concept, hire the writer, director, production company and also did all the casting. It's the first time I got to oversee a project this size all on my own. It was a great experience but also very stressful one. We had many obstacles. It got so bad that the whole project almost got canceled the day before the shoot and as you can imagine after all the hard work it almost broke my heart to consider having to shut the whole thing down. We figured it out and got it done in one day and tomorrow we finally release it to the public. I'll be honest that I'm a little nervous at the response, the short film is not perfect, but it's my first one, and I'm very proud of what we were able to produce with such a small budget but with a fantastic cast and team. I named the short film GANAS after former teacher Jaime Escalante; he was my inspiration, GANAS is the word that Edward James Olmos who played the character of Jaime used in the movie Stand and Deliver. The short film is six minutes long; my hope is that it delivers the message that we need, but for that to happen I need distribution and just like any indie film, we don't have a marketing budget so I will need to push this organically. So this is me asking you to please join me tomorrow in sharing this short film PSA.
I hope you like it, enjoy!